Privacy Policy
Effective Date: 12 May 2026
KEY MEDIA AND COMMUNICATIONS (“KeyMedia”, “Company”, “we”, “our”, or “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, store, and safeguard your personal information when you visit our website, engage with our services, or communicate with us.
This Privacy Policy is prepared in accordance with the Personal Data Protection Act 2010 (Malaysia) (“PDPA”). By accessing or using our website and services, you acknowledge and agree to the terms of this Policy.
Information We Collect & How We Use It
We may collect personal information that you voluntarily provide through our website, enquiry forms, communications, or service engagements. This may include:
- Full name
- Company name
- Company email address
- Contact number
- Business information
- Budget range
- Required services
- Contract duration
- Project details or descriptions
- Any additional information voluntarily submitted to us
We may also collect limited technical and website usage information as described below.
KeyMedia uses the information collected for purposes including:
- Responding to enquiries and providing requested services
- Managing client relationships and communications
- Preparing quotations, proposals, invoices, and agreements
- Operating, maintaining, and improving our website and digital platforms
- Enhancing user experience and website performance
- Sending service-related updates and communications
- Sending marketing communications only where consent has been provided
- Maintaining internal administrative and business records
- Complying with applicable legal and regulatory obligations
Required & Optional Information
Certain fields marked with an asterisk (*) are mandatory for us to process your enquiry or provide our services. Failure to provide required information may prevent us from responding effectively.
Any additional information provided beyond required fields is voluntary.
Site Analytics
KeyMedia uses Google Analytics 4 (“GA4”) through Google Tag Manager to understand general website usage and performance metrics, including:
- Pages visited
- Session duration
- Website interaction patterns
- General traffic behaviour
This information is used solely for internal analysis and website improvement purposes.
Our analytics configuration:
- Does not enable advertising personalisation
- Does not use remarketing features
- Does not enable Google Signals
- Does not profile users for advertising purposes
- Is not used for personalised advertising activities
We do not intentionally collect personally identifiable browsing behaviour for advertising purposes.
Cookies & Website Technologies
Our website uses only:
- Essential cookies necessary for website functionality and security
- Limited analytics technologies required for website performance measurement
We do not use advertising cookies, behavioural tracking cookies, or personalisation cookies.
Users may configure browser settings to disable cookies. However, certain website functions may not operate properly if essential cookies are restricted.
Third-Party Service Providers
KeyMedia may engage trusted third-party service providers to support business operations, including:
- Website hosting providers
- Cloud storage providers
- Analytics platforms
- Communication systems
- CRM and business management tools
These providers may access personal information only where necessary to perform services on our behalf and are contractually or operationally required to maintain appropriate confidentiality and security standards.
We do not sell personal information to third parties.
Data Security
We implement reasonable administrative, technical, and organisational safeguards to protect personal information against:
- Unauthorised access
- Misuse or disclosure
- Loss or theft
- Alteration or destruction
While we strive to use commercially acceptable means to protect personal information, no internet transmission or electronic storage system can be guaranteed to be completely secure.
External Links
Our website may contain links to external websites or third-party platforms that are not operated or controlled by KeyMedia.
We are not responsible for the content, security, or privacy practices of external websites. Users are encouraged to review the privacy policies of any third-party sites before providing personal information.
International Data Transfers
Some of our systems, servers, or third-party service providers may be located outside Malaysia.
Where personal data is transferred internationally, KeyMedia takes reasonable measures to ensure such transfers are handled securely and in accordance with applicable PDPA requirements.
Data Retention
We retain personal information only for as long as reasonably necessary to fulfil the purposes outlined in this Privacy Policy, including:
- Managing enquiries and business communications
- Providing services
- Maintaining business and legal records
- Complying with legal, tax, or regulatory obligations
Generally, enquiry-related information may be retained for up to twenty-four (24) months after the last interaction unless a longer retention period is required by law or legitimate business purposes.
When personal information is no longer required, it will be securely deleted, destroyed, or anonymised.
Your Rights & Choices
Subject to the PDPA and applicable laws, you may have the right to:
- Request access to personal information we hold about you
- Request correction or updating of inaccurate information
- Withdraw consent for processing activities where consent applies
- Opt out of marketing communications at any time
- Request clarification regarding how your information is processed
Requests relating to personal data may be submitted using the contact details below.
Updates to This Privacy Policy
KeyMedia reserves the right to update or amend this Privacy Policy from time to time.
Any revisions will be published on this page together with the updated effective date. Continued use of our website or services after changes are published constitutes acceptance of the revised Policy.
Contact Us
If you have any questions, requests, or concerns regarding this Privacy Policy or the handling of your personal information, please contact us through our official website or email.